Translating Complex Challenges into Meaningful Action

Strategic Communications

We help move ideas into action by combining research, strategy, storytelling, policy and stakeholder engagement to build lasting change. We don't just create campaigns—we build the conditions for change by helping organizations communicate with clarity, build trust, and inspire action. Our work equips leaders with the tools to champion public health, empowers communities to participate, and strengthens the visibility of initiatives that improve health outcomes.

The BME Approach

Every strategy begins with listening: understanding audiences, systems, and the barriers preventing action.

We translate complex public health challenges into stories, tools, and experiences that inspire confidence and build trust.

We design communications that work in the real world, balancing policy goals with the operational realities facing public health agencies and community partners.

We combine policy expertise with creative strategies to ensure campaigns are not only heard but also embraced.

We measure success by what changes: stronger partnerships, better decisions, and meaningful community action.

Core Services

We uncover what audiences need, what barriers stand in the way, and what motivates meaningful action.

We prioritize the end user's perspective to craft tailored engagement strategies. By centering specific audience needs rather than broad outreach, we develop integrated campaigns that resonate deeply and drive meaningful action.

We develop integrated communications that combine digital media, community partnerships, and creative storytelling to reach audiences where they are.

We bridge the gap between complex health regulations and frontline execution by equipping community leaders with the data, skills, and implementation strategies necessary to drive systemic change.

We help organizations align partners, engage influential stakeholders, and communicate the value of public health in ways that build momentum for implementation and long-term investment.

We equip organizations with practical tools, training, and technical assistance that move ideas from planning to practice.

Team Lead

Haley Ortiz
MPH - MANAGING CONSULTANT, STRATEGIC COMMUNICATIONS

Haley is a committed public health professional and strategic partner who joins BME Strategies after 15 years of service within Arkansas state government. She has a strong understanding of state government operations, specializing in substance use abatement, policy development, cross-sector collaboration, and large-scale grant administration. Recent roles include securing and managing the ADH’s CDC Public Health Infrastructure Grant and leading the formation of the ADH’s Substance Misuse and Injury Prevention Branch. Haley holds a BA in Sociology from Syracuse University and a Master’s degree in Public Policy and Administration from the University of Massachusetts.